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Big technology-small business: How does the cloud enable rapid business growth for SMBs?

Technology-intensive businesses typically grow faster. Indeed, this makes sense, but investing in technology that delivers tangible business results can be tricky, especially for smaller firms, which spend disproportionate amounts to keep the lights on.

As a result of cloud computing, less money is spent on deployment, support, and management and more is spent on the business and user outcomes. Cloud more enables our customers to maintain control of their technology while focusing on what they do best: doing good business with our Cloud Management Platform. & yeah Successful customers are our favourite!

Amidst the COVID-19 pandemic, cloud computing has been both a driver and a beneficiary of digital transformation.

They could save operating expenses and improve their cash flow that has been the most significant benefit of adopting a cloud environment.

Researchers from Microsoft India and the Thought Arbitrage Research Institute (TARI) found that Indian SMEs can gain 308 per cent more cash flow by taking advantage of the agility and flexibility provided by cloud computing.

In addition, 96 per cent of small and medium-sized businesses report a reduction in operating expenses within two years of using the cloud and 86 per cent believe the cloud platform is secure.

Most companies installed their software or licensed applications on desktops or servers a few years ago. These days, most small and medium-sized businesses rely on a cloud environment to access applications from anywhere.

A Nasscom report estimates that Indian cloud spending will reach $7 billion by 2022. Mobility is becoming increasingly important, which is why cloud computing helps organizations stay focused on their core business and customers while learning, innovating, and leveraging the latest technologies.

SMB Growth Through Cloud Computing

Business owners of small and medium-sized companies need to focus on growth. Growing quickly and inexpensively is necessary for SMBs to compete. Unfortunately, increased expenses often accompany change. Cloud computing provides an easy way to reduce these costs. Small and medium-sized businesses can operate leaner and faster by utilizing cloud computing.

According to, a study found that SMBs that adopted new technology aggressively (100 per cent of them using the cloud) grew at a CAGR of 13%. Meanwhile, the laggards experienced a CAGR of 3%. Why are the early adopters so much more likely to adopt new technology than the laggards?
Due to its lower prices, cloud computing enables small and medium-sized businesses to compete on the same level as large corporations. Considerable investment in IT that companies have to make upfront is one of the biggest obstacles to SMB growth. Small and medium-sized businesses only pay for the services they use with cloud computing. In an SMB, it can be challenging to predict what resources you’ll need. Thus cloud resources enable you to respond to needs when they arise, enhancing efficiency.

Businesses could, for example, use cloud storage or Field Activity Management software instead of paying for CRM and not using it. It has an easy-to-use interface, and reps, back-office users, and clients can all collaborate virtually. As a result, a company looking to grow will save money and time. These “unused resources” (i.e. saved money) get used to acquire new customers or engage in more aggressive marketing, ultimately increasing business growth. Furthermore, a study by Forbes Insights found that cloud solutions boosted business productivity, enhanced efficiency, and drove innovation.

Field-based industries benefit significantly from cloud services. Cloud computing is best used with Field Activity Management software – it is easy to integrate into your company. Further, it eliminates nearly all paper costs since reps are no longer required to complete any paper forms. In addition, businesses can save money on printing and storage since everything is stored online. Like previously mentioned, this money can now get redeployed to functions that help small businesses grow.

Because cloud computing has become so popular, SMBs that do not take advantage of it will fall far behind their competitors. The benefits of cloud computing are most remarkable for small and medium businesses. Growth will be quick and effective by utilizing this resource as a low-cost solution.

What makes cloud computing an excellent choice for small businesses?

Services offered by cloud technologies are flexible and powerful. These services should not be overlooked by an SMB looking to dominate its sphere. New things always raise questions, and SaaS services are no exception. So, let’s take a look at how SMBs can benefit from cloud application usage.

In Australia, why do cloud services have such a big following?

Approximately $204 billion worth of cloud services were sold in 2016, according to Gartner.
Many software companies create programs that can operate remotely because of this reason.

The following are some examples. By using the OneDrive service by Microsoft, you can not only store your files in the cloud but can also be accessed from anywhere with an Internet connection, using applications such as Microsoft Word and Excel. Document collaboration is simplified dramatically as a result.

Companies can use SaaS services. Start-ups often use them – their prices are lower, and their functions are very similar to ordinary ones. Increasingly, virtualization technology makes it possible for small teams of three to four individuals to build their cloud services.
Remotely starting applications was not possible before SaaS services appeared. There are now drastically different circumstances: finding a software application without a cloud version would be hard.

As a result, you shouldn’t worry about SaaS services not satisfying small business needs. Moreover, they will continue to expand their range of solutions in the future, providing more opportunities.

The cloud services that SMB consumers prefer

Different types of cloud applications exist. Cloud applications can assist entrepreneurs in running their businesses. The company will take advantage of some opportunities even in regular SaaS usage; others will be irreplaceable.

Cloud apps don’t require equipment to run. The most common access method is through a browser; installing a thin client may require a more complex solution like remote desktops. Despite the weak hardware needed to run this software, there are cost savings over purchasing and upgrading new equipment.

Access to the application from any device. Since only a browser and an Internet connection are required for launching a program, it follows logically from the first point. Mobile applications are offered by most SaaS providers as well. As all data is maintained on a remote server, the software gets accessed from any device running any operating system: Windows, Linux, Android, or iOS.

Choice of a service plan. Rental fees for cloud services are usually
paid once per month. Licenses do not have to be purchased right away. In
addition, you can choose the appropriate licensing option based on your needs.
It allows you to implement a powerful and effective solution at a reasonable price, saving small companies a lot of money and resources.

Scaling quickly. More advanced features are available by switching to a more expensive service plan. When your business proliferates, you should not be concerned that cloud applications will be unable to satisfy your needs.

Using cloud apps has its disadvantages.

A mistake would be to switch to cloud computing and abandoning standalone solutions altogether. Remote application launch comes with some drawbacks, which get considered.

A good Internet connection is essential. Even if there are working laptops, the workflow will stop if electricity or the Internet are cut off. Due to high ping, there may also be a delay if the Internet channel is unstable or the server hosting the application is located on another continent.

All enterprise files are hosted on a remote server. It creates the following problems. The first limitation is that if there is a problem, it can’t be fixed by yourself – you have to rely on the service provider’s technical support. GitLab’s accidental loss of its entire database from the “battle” server serves as a very telling example of remote file storage’s dangers.

A reliable SaaS provider will usually guarantee confidentiality, and they will compensate clients for any damages incurred in case of data leakage. However, the human factor gets considered since employees of a foreign company may gain access to your data. Furthermore, integrating a customer database or purchasing history could cost much more than the compensation offered for an incident.

Vendors of cloud software may solve the problem by hosting apps on the client’s server. It is common for you to purchase a license upfront; however, SaaS can’t provide all the benefits.

Finding a suitable cloud alternative is not always easy. SaaS cannot cover all areas of activity, no matter how fast it grows. Remote start options are not available for some specialized programs. There is no cloud-based alternative to Adobe Premiere, the leader among video editing programs. However, graphic editors cannot replace Adobe Photoshop on a functional basis. A license is the only option in such fields.

SaaS services are recommended for small businesses.
The ability to start an application remotely was not possible before the advent of SaaS services. Today the situation is different: it is nearly impossible to find a program for which a cloud version exists. Small companies have an easier time managing their data. There are more economical options available for small businesses.

By the year 2015, the agency analyzed which SaaS services were most popular.

  • Accounting software accounted for 54%. A few of the best-known examples are Microsoft Dynamics, QuickBooks, and Zoho Books.
  • PBXs and VoIP – 16.4%. Such developments drive the market as Nextiva, Vonage, and RingCentral.
  • Office applications – 12.5%. Google Docs and Microsoft Office 365 are the leaders here.
  • The ERP-systems market accounted for 6.2%. NetSuite, FinancialForce, and Plex were the top three.
  • There is a 4.8% market share for CRM systems. Marketing 360, Pipedrive, and Samanage are among the most well-known.
  • 2.3% of businesses use business intelligence systems. Services like IBM Cloud Analytics, Oracle Business Intelligence, and Microsoft Power BI are the most popular options.
  • Designers of websites and CMS systems make up 1.3%. The market leaders are WIX, Bluehost, and Squarespace.
  • Message and video conferencing programs make up 0.9 percent of the market. These platforms include Microsoft Exchange Online, Zoho, and WebEx.
  • Performing surveys, analyzing sales data – 0.6%. Salesforce, Oracle, and SurveyMonkey.

A few thoughts about the future

NSWIT Support projects that by 2022, an average connection speed of the net in countries like South Korea, Norway and Sweden will reach over 50 Mbps if the growth rate of the Internet continues. When a small business connects its office to two Internet service providers, it will operate SaaS services with reliable availability.

It will be easier to deal with servers’ remoteness issues. Below is a map showing the locations of cloud computing centres around the world. Data centres do not exist in abundance in the US, Europe, and Asia, and their quantity must be increased.

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