Cisco kick starts with fresh strategy to pursue growth in SMB
Cisco has framed tailored portfolio “Cisco Start” and strategies to expand its territory amongst the Small Medium Business in New Zealand and Australia.
With an aim to facilitate the SMBs with pay as you grow consumption model and enterprise-grade technologies, Cisco has included WebEx, Umbrella and Cisco Meraki in its Cisco Portfolio.
What the tech giants are aiming at is to assist the SMBs in overcoming the challenges in the field of digital transformation by centralizing in cloud, mobile, and security.
Currently, Cisco serves 50,000 SMBs nationwide and expects to reach an additional two million SMBs customers through its portfolio, segment and market channels.
To achieve the aim, primarily Cisco must work on the four important areas of the digital marketplace and its alternate channel for retailers managed service providers consisting of telco providers, system integrators with value-add resellers.
Nykaj Nair, Head of Distribution Channel of SMB A/NZ Cisco stated about providing 12 months training to 1000 re-sellers aiming at SMB. The training was conducted to make re-sellers aware of their designed package, technology and affordability. Cisco is participating in public platforms with Amazon Web Service (AWS) and Telstra, where it will nurture and engage customers.
In a statement, Nair said,” Leveraging Cisco Start and the collaboration technology within that portfolio, they can now connect employees with its member base, which has allowed for rich communication and showed what IT can do to further farmer productivity.”
Cisco has partnered with seven others service provider including Gcomm, Kytec, JB Hi-Fi Solutions, Computer Merchants and Ucomm.