Generally speaking, digital marketing is the marketing of brands or products in a digital platform. Over 70% of the organisation uses digital marketing to drive their business growth in Google search engine. In comparison, 30% of the traffic and sales is generated by the business ranking on the first page. And organic search results gained from SEO are the ones holding traffic, and conversion.
PPC(Pay-Per-Click) ads, SEO (search engine optimisation), Social Media Marketing, and Content Writing are some of the great examples of internet marketing that can your business get introduced to the real consumer with the high conversion rate.
Digital marketing uses many techniques and technologies that enable a company to analyse campaigns and strategy suitable for the present market. Digital marketing aims to increase the business rapidly and to grab the real audience.
Consumers today need everything on social media and are connected to the web 24/7. People now spend an ascending of 6-7 hours per day in digital media, so marketing your business in a digital platform keeps your business alive.