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The IT strategy of 2021: Is it The Good, The Bad, or the Ugly?

Your business will inevitably stand behind the competition without a technology strategy!  

Competitive business success relies on high-quality planning processes that enhance growth and operational activities. In the same way, each company should have a well-thought-out technology plan. The lack of a well-developed IT strategy can push your internal business success into the negative.  

 It is necessary to have an effective IT strategy in order to ensure that the business adds an advantage to your company. Most technology strategies hold a succession plan of continuous five years based on existing goals and objectives together with forecasted principles governing the business’s management plans.  

 The Gartner Group anticipates costing nearly $4 trillion on developing IT strategy in 2021. Moreover, 97% of the companies back in 2020 experienced supply chain disruptions. In light of this, as we move into 2021, it may be time to explore long-term IT strategies. Businesses cannot afford to skip the IT strategy, no matter how long it takes. Since most IT companies accept this fact earlier and attempt to align their tactics with the market’s demand, most teams try to customize their IT strategy accordingly.  

In reality, some of the results demonstrate a complete lack of understanding. So let’s start by asking them WHY the differentiation between good, bad, and ugly strategies is so important. Could it be that it gets buried with priorities for immediate challenges and short-term tasks?   

The answer might be a single word, a sentence within your implemented strategy. 

As we approach the year 2021, we can only say you should have your one IT-based strategy that brings together your clients and attracts new ones to be part of your family. 

Be stubborn! Provide valuable information your customers can find useful. In addition, turn your marketing automation on unless you are selling a service or product that is B2B or B2C and look for any business succession that may impact your marketing strategy. 

The plan will allow the IT department to see where we are heading, how this will affect your business, and how much you have to budget for the IT department.  

A good IT strategy can become a big business arm, but a bad one may cause your company to fail. 

So, here is a quick overview of the overall classification. 

The Good

The Best wins the year and should be cherished. Growing companies constantly try new things and refine their processes, so don’t be stopped just because you only have one thing in The Good category.  

Developing your achievements requires working through many failures and developing a methodology that will provide you with the insights you need to move forward next year.  

Can we say it offers a vision of an effective IT strategy? 



Non-IT people or people outside the IT department may not find it easy to understand an IT strategy’s technical terms. Unjustified use of buzzwords makes the strategy difficult to understand and difficult to put into practice, leaving some miscommunication about the details or even essential points. 

Clarity enables a person to do their work in an appropriate path, change their leaders within IT, and be more accessible to a new management to execute a slightly altered strategy. 



One needs continuous monitoring and adjustments once an IT strategy is adopted. A flexible approach allows the company to respond rapidly to business decisions: 

  • Identify the new market. 
  • Deliver new services and products. 
  • Modify the framework. 
  • Identify business priorities. 
  • Update the business model needed. 



A fully-planned IT strategy is unthinkable without taking the financial aspect into account. The market offers plenty of chances, and it’s essential to identify which are worthwhile. Because of this, the interest on the financing will be guaranteed, thereby preventing surprises like additional expenses. 


Moderately future-oriented:

A good IT strategy keeps in mind two aspects:  

  • Day-to-day operations support  
  • Investing in the future (new architectures, systems, technologies). 

A wise IT strategy does not just contribute to improving an organization’s methods. It also helps address customer demands and open up new market opportunities. Some companies focus only on the current challenge without considering long-term strategies. It is what hinders possible thriving businesses from advancing and lasting development. 

The Bad IT strategy

A lot of the negative experiences arise because of either a broken system or that you deliberately challenged your system. Almost always, this is a result of mismanagement of resources and time.

Let the bad times serve as reminders for your systems and processes and where, when, and how you need to stick to them. 


Unreliable objectives:

An unreliable strategy makes business leaders and managers who seek IT elements to support the business confused. Implementing an irresponsible strategy is expensive and challenging. 


Underestimated challenges:

Challenges will inevitably exist in every business. However, when underestimated, challenges will be just as disruptive to your business as a wait and boom! 

Nevertheless, it is far from a trivial responsibility since every business is used to following its own IT strategy. Modifying that strategy requires time, effort and an expert on the matter.  

How does your current IT strategy seem to you? Keep in mind that bad IT tactics cost businesses time, money, and human resources, making it straightforward to be outmatched by rivals and move a step ahead in the industry. 


The Ugly IT strategy

We put lousy luck or improvisation on The Ugly list. These weren’t the results of a well-designed business plan or wise thought. 

Unexpectedly reaping an ugly strategy can make you lose countless opportunities to develop systems and documentation of methods and processes.


Disintegrate ideas instead of a reliable strategy:

If top management refuses to differentiate disintegrated plans from cohesive strategies, it’s a disaster waiting to happen.

At first glance, the set of plans may appear similar to a strategy. However, a deeper exploration of these plans may reveal they differ from one another.



A fragmented strategy and various concepts do little to create a reliable system.  

However, with so many irrelevant descriptions making a procedure hard to understand, the information available gives more insights regarding specific IT terms and processes.  

First, you should examine how “Ugly” your current IT strategy is and then take additional time to save truly bold thoughts and implement the appropriate IT leadership practices. 

Final thoughts 

It is not hard to get a quick overview of a good strategy or a bad one; however, developing a viable plan and presenting it to your company takes time.

Markets are unpredictable sections that show drastic swings and turns, affecting even the best-prepared strategies, making them necessary to review and update to stay relevant continually.

No service is too big to fail, but it’s never too late to roll back, stop incompetent actions, and make room for beneficial changes. So how about working together to frame a strong IT strategy that aims to roll on even after the technological or environmental changes? Let’s connect now and get it ready to roll out for the coming days.