In the simple form, Digital Marketing is the process of marketing a product or service of the company to create an online brand. It refers to advertising given via digital channels to promote companies and attract potential customers using the internet and other kinds of digital communication.
It employs a variety of techniques to contact customers, whether the goal is to get them to make a purchase, raise brand awareness, or simply engage with your company.
Social media, content marketing, website marketing, SEO (search engine optimization), and PPC (pay per click) advertising are all examples of modern digital marketing channels.
Companies with great omnichannel customer engagement strategies retain an average of 89 percent of their clients, according to an Invesp analysis. In comparison, organizations with poor omnichannel strategies have a retention rate of only 33%.