Advanced Call Routing: Your Key to Enhancing Customer Experience and Driving Business Success 

advanced call routing

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Efficiently handling the influx of customer calls and ensuring each one is directed to the right department is a challenge in today’s competitive business landscape. Even offering prompt and efficient customer support is crucial for sustaining business and upholding a positive reputation. 

With the implementation of Advanced Call Routing, businesses can avoid the issue of confusing customers with too many options and driving them away. By streamlining the calling process, companies can increase their chances of success and keep customers satisfied. 

Learn how to streamline your phone call process to deliver superior service and succeed in the fast-paced world of technology. 


Explanation of Advanced Call Routing 

Advanced Call Routing is a refined system that professionally directs incoming calls to specific agents or departments within the organisation. Advanced Call Routing system utilises advanced algorithms and automation, ensuring each call is efficiently handled. It is frequently included as a vital part of upgrading to a modern VoIP phone system, allowing organisations to take advantage of it, balancing workload and providing smooth communication experiences.  

Advanced Call Routing addresses the challenge of unanswered call queues, minimising wait times and smartly redirecting calls to available agents, thereby reducing the risk of missed opportunities and customer satisfaction. Your agents can focus on handling the high call volume because the Advanced Call Routing system will effectively route an incoming call to the right agent when a caller attempts to reach your call center.  


Types of Call Routing for customer support 

  1. Skills-based Routing: Using skills-based routing, calls are forwarded to agents based on their abilities and knowledge. Based on the client’s demands and the agent’s skills, expertise and availability, calls are directed to the agent who is most able to solve the individual customer issue. 
  1. Time-based Routing: Calls are transferred using a time-based routing based on the hour or day of the week. This style of call directing is frequently used to control the number of calls during busy periods or to guarantee that calls are answered by agents with a certain amount of availability. 
  1. Geographic Routing: A sort of call forwarding called geographic routing assigns calls to agents in accordance with their geographic location. It can be used for both domestic and international calls, but it is especially helpful for international call routing because it might be difficult due to different time zones, languages and restrictions. The agent who can handle a call from a certain area or nearest the customer receives the call. 
  1. Percentage-based Routing: Percentage-based routing manages calls by allocating them in percentages. Calls coming from clients are prioritised based on their demands or relevance, ensuring that they are efficiently directed to the proper destination. For instance, if three agents are ready to handle calls, each agent may be assigned 33% of the incoming calls. 
  1. Interactive Voice Response (IVR) Routing: IVR routing transfers the caller using an automated method based on the customer’s inputs. Customers may be asked to choose from a predetermined IVR menu of alternatives or to provide information such as their account number or purpose for contacting, which will be used to distribute calls to the most relevant agent or department. 


Components of Advanced Route Calls 

To optimise call distribution and enable organisations to improve their communication processes, call routing is a critical call management tool. Advanced Route Calls (ARC) frequently involve several elements, such as:

  1. Telecommunications Network: This network, made up of switches, routers and other hardware, allows communication between various networks and devices. Regardless of the caller’s location or destination, telecommunications networks provide the infrastructure necessary for call routing to operate seamlessly and guarantee prompt and effective call transferring. 
  2. VoIP (Voice over Internet Protocol): Instead of using traditional phone lines, Voice over Internet Protocol (VoIP) is an Advanced Call Routing technology that enables speech and multimedia interactions. VoIP services offer various call routing options and send calls to their recipient through the internet, giving users more flexibility and mobility by converting them into digital packets.
  3. SIP (Session Initiation Protocol): In an IP network, communication sessions are started and ended using the SIP. It is frequently employed in Advanced Call Routing systems to manage voice communications among various hardware and networks. Users can start a session with SIP by sending a request to the server along with the number dialed or their identity.
  4. PBX (Private Branch Exchange): PBX is a private telephone network used within an organisation that enables users to share external phone lines for calls outside the organisation and make and receive calls within the network. In a PBX system, the first call often passes via an operator directing the call to the live agent.
  5. IVR (Interactive Voice Response): Interactive Voice Response is a feature of ACR that automates interactions with callers using voice or touch-tone commands. IVR systems give callers a variety of alternatives, such as self-service options, navigating menus, entering information, or chatting with an agent. These technologies can also be used to deliver voicemail greetings and manage calls when agents are unavailable.
  6. ACD (Automatic Call Distributor): An ACD is a telephone system that efficiently redirects inbound calls to the most appropriate agent or destination. It often manages vast quantities of inbound calls in call centres and customer service situations. ACD systems provide capabilities such as call queuing, call recording and real-time reporting to assist call centres in managing their operations more successfully.  
  7. Cloud-Based Solutions: Cloud-based solutions refer to software, platforms, or infrastructure that is hosted and delivered over the internet rather than on-premises. Cloud-based solutions are becoming increasingly popular for ARC systems offering flexibility, scalability and cost-effectiveness, making them an ideal choice for organizations with fluctuating call volumes and varying needs.You may also like: What is Cloud Telephony? Features And Benefits
  8.  CRM (Customer Relationship Management): CRM is a technology used in the Advanced Call Routing system that helps organisations manage customer interactions and relationships. CRM systems are typically used to manage customer data, track customer interactions and automate sales and marketing processes. It gives agents a 360-degree view of the customer, enabling them to provide personalised and effective service.
  9. CTI (Computer Telephony Integration): CTI technology allows computers to interface with telephone systems through Advanced Call Routing, equipping agents with customer information and call context to enhance the efficiency and effectiveness of call handling. 


Advanced Call Routing Working Techniques and Technologies 

Advanced Call Routing works through a systematic process that involves various components to ensure efficient and personalised handling of calls. First, the system analyses arriving call data, such as caller details and dialed numbers, to gather relevant context.  

Next, the system chooses a certain location for the consumer to get assistance quickly based on predetermined rules and criteria, such as interactive voice response choices, caller preferences, or available agents. This can involve several types of call routing, such as skill-based, time-based, percentage-based and so on.  

Finally, once the destination is identified, the call is routed correctly to the designated agent or department. In case where one is busy, the system puts the caller in a call queue and redirects the call to the next best agent available. During this call routing process, the ACR system also provides real-time updates to both customer and agent. 

Natural Language Understanding, speech recognition and AI-based routing are all examples of ACR technology. By recognising caller intent, analysing speech patterns, and utilising artificial intelligence algorithms, these technologies enable intelligent directing decisions. 


Implementing Advanced Call Routing in Your Phone System 

If Advanced Call Routing is correctly implemented, it ensures that customers get assistance as soon as possible. Note the following points while putting Advanced Call Routing on your phone system. 

  • Consider elements such as the volume of inquiries, the number of agents, the types of calls you receive and your existing phone network to identify your business’s needs and requirements for your call routing system. 
  • Research and select an Advanced Call Routing solution that aligns with your business by considering factors like scalability, integration capabilities and ease of use. 
  • Coordinate with your service provider, such as NSW IT Support, to ensure a smooth transition and implementation into your existing infrastructure. 
  • Define and configure call forwarding rules which means setting up various kinds of call routing based on your requirements. 
  • Provide training to your agents and familiarise them with new features, functionalities ensuring they understand how to navigate the system. 
  • Regularly monitor and evaluate your Advanced Call Routing system by utilising call analytics and reporting tools to gather insights on call numbers, wait times and call durations to identify areas of improvement. 


Benefits of Advanced Call Routing System 

Implementing an Advanced Call Routing (ACR) System brings numerous advantages to business, with one key benefit being improved first call resolution. Advanced Call Routing system has wide-ranging rewards, such as improved customer service leading to increased customer loyalty, positive word-of-mouth and higher customer retention. Additionally, the system offers valuable call analytics providing businesses with a deeper understanding of customer behaviour, pain point and service gaps. This information can be leveraged to make business decisions and drive continuous improvement.  

Because these systems are flexible and scalable, organisations may easily change the routing policies and tactics as their needs change. Finally, this system helps to reduce the number of missed calls, save firms time and money by automating repetitive procedures and freeing up agent resources for more valuable work. Overall, the Advanced Call Routing system equips businesses with tools to gain a competitive edge, fostering business growth and success. 


Driving Business Success with Smart Call Routing Strategies 

To drive business success through call routing, it is important to use advanced strategies and technologies to improve customer interactions while achieving important business goals. Here are some effective call-routing tactics that might assist your firms in meeting their growth objectives: 

-Direct Calls to the Right Agent 

-Optimize Call Flow 

-Install Automated Attendants 

-Utilize Interactive Voice Response 

-Implement Call Stack Callbacks 

-Keep track of call agent performance. 



Using an advanced call-directing system, you can upgrade your customer service operation, optimise the number of call flows, cut down on wait times and unlock the full potential of client interactions to create exceptional business success.  

Do not miss the opportunity to take full advantage of advanced call direction for your company with NSW IT Support in Australia. We have the expertise to assist you in optimising customer satisfaction and business efficiency through the implementation of smart call redirecting mechanisms that effectively manage all your phone calls.

Contact us today to learn more about advanced call routing and how it can streamline communication and take your business to the next level. 



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