E-Commerce platform for your small business in Australia

e commerce platform

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E-Commerce platform for your small business in Australia

For your small business, investing in your online presence in 2024 is essential to getting the most valuable leads. Thousands of online users are searching for your e-commerce business and your products. You’ll generate more helpful tips and convert more customers to your business by investing in your website.

It didn’t seem feasible to sell goods and services without a physical location in the past. The nearest brick-and-mortar store offered your products to customers interested in buying them.

Online, you can find everything you need within a few keystrokes. You can order items, movies, and even food through e-commerce platforms from your laptop or mobile device.

Customers can make their lives easier by using e-commerce platforms, and new businesses can start quickly as well. An online store can be created in a variety of ways in 2024.

How to Choose an E-Commerce Platform for your online store?

It’s likely that you’re already familiar with sites like eBay and Amazon if you’re considering which e-commerce platform to use. You may find that other platforms are better suited to your business based on what type of store you plan to open.

We’re the perfect platform for retailers who want to build an online store quickly and easily without draining their bank accounts.

Searches were conducted extensively to find the best eCommerce website builders for small businesses. During the onsite experience, we asked visitors to tell us what was crucial to them to create an online store. Was it pricing? Flexibility? Product features?

The data here at Website Builder Expert has been combined with our thorough testing to create this definitive list. We also cover platforms that offer free plans and free trials, so no credit card commitments are required just yet.

We have listed the top five eCommerce platforms for small businesses in 2024 on this page.

Features you need to analyze before taking up the E-Commerce website for small business

1. Cost

In most cases, e-commerce costs are between zero and thousands of dollars, depending on your business’s size. Despite this, most websites let you try them without requiring you to enter your credit card number.

Consider all the available features after taking advantage of the free trials. Remember to also think about hosting, extensions, and other add-ons.

2. SEO

In the first place, if people cannot find your store, you will have no customers. Therefore, you should choose an e-commerce platform with SEO tools.

If you include your store’s name and products in the URL, people will have an easier time finding your store. Specific platforms come with enhanced SEO tools.

3. Adaptability & Affordability 

Online stores don’t have to stay small just because they started small. Because your business will grow as your e-commerce platform does, you need to choose one that can grow with it.

At the very least, you may need more than just a primary e-commerce platform. Don’t get locked into a plan that doesn’t work for you.

4. Incorporating software into the platform

An online store must integrate with third-party applications. The tools and applications should be easily added even if you don’t know how to code.

It is easy to install “buy buttons” on many platforms, including Pinterest, Facebook and Twitter. Many platforms have WordPress plugins for this purpose.

5. Speed of the site and user experience

An e-commerce platform that delivers a high-quality user experience to both you and your customers is what you’re looking for. You shouldn’t need any programming experience to set up your online store. The store should also be easy to navigate once it is launched, and its products should be easy to find.

What are the 5 best e-commerce platforms for small businesses?

Let’s examine some options for an e-commerce platform now that you know what to look for. The following are our top five e-commerce platforms for 2024.

1. Woo Commerce, best for the e-commerce platform

WordPress is the platform on which WooCommerce is built. It’s easy to integrate your e-commerce business with your content since it integrates with a popular content management system.

You can add plug-ins to WooCommerce much like you can to a WordPress blog. Nearly 300 extensions are available for the open-source platform, covering areas such as payments, shipping, marketing, and accounting.

WordPress is the platform’s foundation, so these extensions can be added simply by clicking a box. Other extensions may require additional expenses.

Your WooCommerce site requires the same hosting solution as your WordPress site. Domain registration and hosting are both extra costs.

2. Shopify, for your digital Store

Shopify is among the most popular and largest eCommerce platforms among businesses of all sizes. Among small businesses, Shopify is a great website builder.

The user interface of this website builder is straightforward to navigate. Creating your store doesn’t require any IT or coding skills. Shopify is popular among businesses because it allows them to build a fantastic, customizable store without understanding coding or design.

Shopify is suitable for both small and large businesses. Changing platforms won’t be necessary if your small business expands and grows. Upgrades are available for larger enterprises.

All these options are responsive, which is the best part. When you design a website responsively, it adapts to the user’s device. Regardless of the design you implement into it, there will be no need to adjust your website for mobile users, irrespective of the method you implement.

Support is available 24 hours a day, seven days a week, to assist you with any problem you may have with your site. If you are unsure how to use a feature on your website, you can contact them with questions or concerns.

3. Wix, the best e-commerce platform for start-up

With Wix, you can build a website for free, but it also offers new entrepreneurs e-commerce plans. You’ll get a free domain and $300 in advertising vouchers when you pay annually with our e-commerce plan.

A Wix plan with the most features costs $25 per month and includes features such as:

  • Support for e-commerce through phone calls
  • After-sales service 24 hours a day
  • Support tickets
  • Includes a review of your site’s SEO and interface

In addition to digital products, Wix also allows you to sell physical products. Additionally, it offers a range of features that will appeal to many businesses.

A booking feature, for example, allows customers to schedule appointments or sign up for classes. As well as offering a customizable music player, selling digital downloads, and tracking sales and performance statistics, Wix Music is versatile.

Online takeout and delivery orders can be placed, reservations can be made, and email reminders can be sent to customers if you have a restaurant. Thus, the platform can be used for more than just e-commerce.

4. Magento, for the startup retailers

Those merchants ready to sell online will find Magento the best e-commerce platform. Some of the world’s biggest brands use Magento, as is evident from the company’s website.

Developers will have to make something impressive from the free software. Several Magento partners can assist you with setting up an online store that works seamlessly with your brick-and-mortar store.

When adding tools to its open-source platform, Magento is very selective about which developers it allows. You can create a seamless omnichannel approach with enterprise-level solutions from the company.

Online ordering and picking up in your store is available to your customers, and real-time inventory control is provided.

One theme comes free with your online store, while others cost $29 – $500. Besides extensions, you can add on extensions to help you with the following areas of your business such as accounting, content management, customer support, marketing, payments, security, and reporting.

5. Squarespace, sophisticated for the small business

The Squarespace website builder is excellent for small businesses who want a sophisticated yet straightforward website builder. Companies can build their websites using one of the many store themes offered by this website builder.

You’ll have access to Squarespace’s inventory management system when you build a site with them. With this system, you can keep track of inventory on your site and know when certain products are low.

Your website can be controlled in several ways with Squarespace. Managing your email list, setting up coupon offers, and configuring shipping configurations are all possible. Having total control over your website is easy with this system.

You can build a professionally designed E-Commerce site for your small business with NSW IT

Your e-commerce business can significantly benefit from a beautifully designed website. Your website’s design is crucial to your online presence and bringing you valuable leads. Over the past 15+ years, NSWIT has designed beautiful websites for its clients.

Besides web design, we offer a full range of digital marketing services. With our expertise and experience, we can make any campaign a success. We will help you design a website that delivers results for small businesses.

NSW IT is the company to turn to if you want results-driven companies. We’ve helped our clients generate thousands of leads and thousands of sales in just five years. Using our campaigns, we’ve helped our clients grow their businesses.

Do you still not believe us? Just ask our customers!

Now is the time to build your eCommerce website!

Interested in building an e-commerce website? Contact us online today!



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