15 Best Free SEO Tools You Should Be Using This Year | 2023 Complete Guide

free seo tools

Table of Contents

It is hard to achieve Search Engine Optimization (SEO) goals without a good SEO tool. SEO tools offer you a great advantage over your competitors.

While SEO has become one long-time investment, unlike instant-result bringing paid ads, it is a must-have to get your SEO done with great and affordable SEO tools.

These SEO marketing tools and approaches can aid in the improvement of website rankings. Furthermore, there are free Premium SEO tools on the market. Marketers use paid and free SEO tools to achieve the greatest SEO results.

With this blog, we talk about an up-to-date list of the best SEO tools available in 2023. Let’s start!!


Table of Content


1. Factors to focus on good SEO

2. 3 groups of SEO Tools to Know About

3. Content Writing and Keyword Research

    3.1  Answer the Public

    3.2 Grammarly

    3.3 Buzz Sumo

    3.4 Longshot.ai

4. Technical SEO

    4.1 Google Search Console

    4.2 Screaming Frog

    4.3 Ubersuggest

    4.4 Google Analytics

    4.5 SemRush

5. Off-Page SEO

    5.1 On Crawler

    5.2 Medium

    5.3 Meet Link Explorer

    5.4 Talkwalker Alerts

    5.5 Majestic

    5.6 Moz On-Page Grader  

6. Finding an SEO Company in Australia?

7. Why choose NSWITS?


Factors to focus on good SEO


To stay number one on Google, websites must be SEO-optimized. Buying and using SEO tools is always focused on strengthening the 4 factors/pillars of SEO.

These four pillars are:

  •  Technical SEO: It includes checking on how well content can be crawled and indexed
  • On-Page SEO: It is about the optimization of your content and HTML 
  • Off-Page SEO: Here, building authority to ensure Google ranking
  • SEO-optimized content: Having the most relevant and best content, mostly in the form of blogs, to address prospect’s question

These factors must be covered well with SEO tools. We will look into tools for each of these factors.


3 groups of SEO Tools to Know About


SEO tools can be grouped into 3 – technical, off-page and content writing. Let’s learn about each group.


Content Writing and Keyword Research


Content is king; mostly a deciding factor in retaining your customer. Talking about keywords, they are the special words or phrases used in the content.

Content with a healthy number of keywords is called SEO-optimized content. Further, SEO-optimized content boosts your content marketing efforts and SEO performance, eventually attracting more traffic to your website.

While looking for the best SEO tools, one must consider content and keywords too. In most cases, for content, SEO tools can be free, but SEO keyword research tools are mostly paid.

Now, we will look into the SEO tools for content and keywords.


1. Answer the Public

Answer The Public is the best SEO tool for content writers and serves as a goldmine of consumer insights to create fresh and useful content. Answer the public helps you find relevant questions about your target topic.

Further, this is one of the best free SEO tools for content writing, as it can also help you draft effective subheadings for a blog.

If you search for “Free SEO tools for content writing” in Answerthepublic, it will give you suggestions with 5W(What, Who, Which, Why, When) and 1H (How) questions.

You can also see queries based on prepositions, comparisons, and alphabetical order. All in all, including such questions and keywords will help you rank quickly.


2. Grammarly

Grammarly is one important SEO tool for content writers as it offers students, writers, and entrepreneurs to check on their language and writing.

With Grammarly, you can see the grammatical errors, voice, and clarity while adjusting your writing goals- academic, business, general, casual, creative, and Email. The App ultimately improves your productivity. 

It is a paid SEO tool that is a bit on the expensive side. Fully relying on Grammarly can be fatal as its suggestions are based on US-focused English. This is where a content writer must be careful.


3. Buzz Sumo

BuzzSumo is a great little research and SEO tool for all things related to the content, and adding to this; this tool helps you to determine if your current content strategy is working or not.

With BuzzSumo, an SEO tool, you can create content that resonates and hooks your audience. To add more, BuzzSumo, an important SEO tool, tells you how many shares a piece of content has received on social media like Facebook, Twitter, and LinkedIn.

According to the official website of BuzzSumo, the company offers users a limited free plan and limited search results.

If you find BuzzSumo efficient, you can go for a paid plan.


4. Longshot.ai

LongShot is one AI-powered long-form content assistant or an SEO tool. This tool assists you in researching, generating, and optimizing content.

LongShot also allows you to research, generate, and optimize long-form content in minutes. Typing 500 words will take you 10 minutes, but it can come up within 3 minutes with LongShot.

LongShot offers you various features, including headlines, blog insights, FAQs, niche selection, expand content, instruct Prompt/Instruct AI, summary, meta description, product copy, marketing copy, keywords to text, plagiarism checker, paraphrase, and many more.

However, you must double-check the facts and stats given by the AI.


Technical SEO

Technical SEO refers to the strategies used in developing and optimizing a website so that search engines can easily crawl, index, and render it. Technical SEO has nothing to do with website content.

The primary purpose of technical SEO is to improve a website’s infrastructure and guarantee that the website is easy to navigate and free of any technical difficulties that obstruct SEO rankings.

There are several technical SEO tools available to assist you in your quest to enhance the technical status of your website (for free). To add more, you don’t need to be a developer to utilize these technical SEO tools because they are all reasonably user-friendly.

Let’s look into some of the technical SEO tools.


1. Google Search Console

Google Search Console is a most important SEO tool which helps you understand what’s working on your site and what’s not and eventually make necessary adjustments for improved performance.

This tool helps you have all pages indexed on your site, which keywords are driving traffic, where are you getting links coming from, top linked pages, and anchor text. Google Search Console is one free SEO tool that displays information about your or your client’s website.


2. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a fast and advanced SEO tool for site audits. This SEO tool is now used by thousands of SEOs worldwide in small businesses, agencies and large enterprises.

Screaming Frog SEO Spider can be used to crawl small/large websites, analyze competitor links and onsite issues and identify content gaps. The popular SEO tool can be used on both Mac and Windows machines and is available in a free version and a paid version.


3. Ubersuggest

Ubersuggest is a free online SEO tool that can assist you in developing keyword suggestions to boost and grow your content marketing strategy.

This tool is free to use for up to 100 keywords each month and shows you what kind of content you need to create. Furthermore, UberSuggest is an excellent keyword research tool since it generates hundreds of long-tail keywords depending on your seed term (short-tail keyword).


4. Google Analytics

Google Analytics is a website traffic analysis application that provides real-time statistics and analysis of user interaction with the website. It is an SEO tool that lets you measure your advertising ROI.

Google Analytics is free for most users, but it is also available for paid versions. The free version is available for both small and medium-sized businesses.

You may use this tool to enhance your website’s bounce rate, optimize your website ranking, learn more about your prospective clients and many more.


5. SEMrush

SEMrush is a powerful SEO tool that includes offers both website audits and keyword research. It is appropriate for organizations of any size and industry who want to boost their organic exposure through content marketing.

As an SEO tool, SEMrush assists organizations in gaining useful information, learning about their top organic and paid search rivals, and determining how to optimize their SEO effort.


Off-Page SEO

On-page SEO refers to the methods employed on your website to assist search engines in ranking your content, whereas off-page SEO refers to actions that take place away from your website.

Off-page SEO comprises backlinking, article publishing, social media marketing, and other activities. 

Let’s look into SEO tools for both Off-page SEO practices.


1. On Crawl

Internal linking is critical for controlling the course of the bots and optimizing the crawl budget. This SEO crawler appears to be essential. There is no single best SEO crawler.

You may be pulled between many possibilities in terms of functionality, cost, technological capabilities, and so on. On Crawl is a popular crawler that uses 600+ indications to determine how search engines perceive your page.


2. Medium

Medium is a platform where readers can find dynamic thinking and also share their writing on any topic while serving as a great SEO tool for bringing backlinks.

It is a blogging platform where one can read and post articles. As a social publishing platform, it also allows you to create backlinks for your company.

These backlinks assist the content and direct readers to the linked page. This also brings referral traffic rather than just building backlinks through it.


3. Link Explorer

Moz’s Link Explorer is an SEO tool. To use it, you must first create a Moz account. Link Explorer’s basic account is free, and you don’t need to provide your credit card information or agree to a free trial to utilize their program.

Link Explorer displays Anchor text, URL, Domain authority (DA), Page Authority (PA), number of unique external connecting domains, Link target, and other information.


4. Talkwalker Alerts

Talkwalker Alerts is an excellent backlinking SEO tool- An alternative to Google Alerts. It tracks every mention of your brand and keywords on the internet, including news websites, blogs, forums, websites, and even Twitter.

This tool assists you in cutting through extra information by presenting the top results and tweets about your brand. The appealing feature of this tool is that you only receive relevant alerts.


5. Majestic

Majestic SEO is an SEO tool, actually software, that specializes in link analysis. Majestic focuses solely on backlinks, meaning that it isn’t a one-stop shop for keyword research, SEO site audits, and on-page SEO analysis.

To SEO and digital marketing experts, Link Audit and Link Building are two services offered by Majestic. Majestic Site Explorer’s free version powers the backlink-checking service. You can also opt for the paid version.


6. Moz On-Page Grader

On-Page Grader lets you discover how well-optimized your page is for your target keyword, along with suggested areas to improve. This is an excellent area to make one-time reports for your pages or to analyze how a competitor’s page is performing.

On-page grading reports and report templates will help you stay ahead of SEO rivals. It is the top SEO tool for website owners and SEO specialists as it optimizes websites and increases search engine rankings. To gain access to On-Page Grader, you can sign up for a free trial.


Finding an SEO Company in Australia?

There are numerous IT companies that also offer SEO services for B2B and B2C clients. All such companies ensure SEO results that last for a longer time, a qualified and talented team, monitoring 24/7, effective communication and many more.

These companies ensure to use the best SEO tools to complete the SEO goals of their clients. While there can be various names for this service, finding the reliable one appears to be a tough task.


Why choose NSWITS?

NSWITS is a leading IT company in Australia that also provides companies with SEO services where the team employs both premium and free/regular SEO marketing to improve website ranking. We also analyze the website, conduct SEO audits and ensure to use the best of SEO tools and practices to meet the SEO goals of our clients.



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